Weekly Ad and Circular USA Retailers and GroceriesThat means a contract with Wal-Mart can be critical even for the largest consumer-goods companies. Dial Corp., for example, does 28% of its business with Wal-Mart.
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But in October 2002, when Levi Strauss and Wal-Mart announced their engagement, Levi was shrinking rapidly.But what almost no one outside the world of Wal-Mart and its 21,000 suppliers knows is the high cost of those low prices.Find coupons and earn cash back at over 2,000 stores when you shop at Ebates.When Mariotti was at Huffy throughout the 1980s, the company sold a range of bikes to Wal-Mart, 20 or so models, in a spread of prices and profitability.
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It is usually thoroughly rational, sometimes devastatingly so.Last year, Wal-Mart sold more clothing than any other retailer in the country.When it announced the deal with Wal-Mart last year, one fashion-industry analyst bluntly predicted Levi would simply fail to deliver the jeans.Getting ready for Wal-Mart has been like putting Levi on the Atkins diet.Find thousands of printable grocery coupons in our coupon database.The public image Wal-Mart projects may be as cheery as its yellow smiley-face mascot, but there is nothing genial about the process by which Wal-Mart gets its suppliers to provide tires and contact lenses, guns and underarm deodorant at every day low prices.
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Walmart Slowing Store Openings, Accelerating DistributionWal-Mart is legendary for forcing its suppliers to redesign everything from their packaging to their computer systems.Wal-Mart has the power to squeeze profit-killing concessions from vendors.But as Wal-Mart has grown in market reach and clout, even manufacturers known for nurturing premium brands may find themselves overpowered.In the end, of course, it is we as shoppers who have the power, and who have given that power to Wal-Mart.Hunn was skeptical, but his job was to look for ways to sell pickles at Wal-Mart.Two months after the launch, Levi basked in the honeymoon glow.
This July, in a mating that had the relieved air of lovers who had too long resisted embracing, Levi Strauss rolled blue jeans into every Wal-Mart in the United States.